Our Floristry 101 (Intro to Floristry) course is designed specifically for the florist just starting out who wants to explore what it could look like to create a business around the art of floral design. Often the early stages of creating a business and learning all of the details can feel overwhelming, but we’ll help make them attainable and help strip away the fear that can stop you in your tracks.
We’ll teach you the beginning basics of floral design, from table arrangements to bridal bouquets, and we’ll cover everything you need to know to get started. We’ll teach you old school & new school techniques. You'll learn the “why and how” behind the more traditional techniques, balanced with contemporary techniques that we love!
We’ll cover what you need to do to start your business in the practical sense, from strategic planning to building your unique brand from the ground up, we’ll discuss how to accomplish these things efficiency and confidently.
This course has been designed for those with no prior experience in floristry. After completion of this one-week course, students can opt to attend the Floristry 201 Career and Artistry course the following week.
By the end of this course you will have the technical skills to produce the florals for a simple event or wedding, craft beautiful production florals, and begin to lay the building blocks for your business and a career that you love.
Following the Floristry 101 course, we are offering a Floristry 201 course the subsequent week.
If you would like to be notified when registration opens, sign up for our mailing list using the field at the bottom of the page.