Basic Art of Floral Design


Ponderosa Classroom


November 4-8, 2019



Basic Art of Floral Design sessions are designed specifically for those individuals with a love of flowers that are interested in gaining a deeper understanding of the art of floral design. Often exploring a new art form can feel overwhelming, but during these classes we’ll help make floral design approachable and help strip away the fear that can stop you from pursuing your passions and following your intuition.

“Technique brings freedom for artistic expression.”



Basics of Floral Design: Getting Started (Mon/Tue) - $1200 USD

Over two days we’ll cover everything you need to know to get started with your artistic floral practice. Like other artistic practices, you need to have a grasp of the basics to start to truly explore the medium of floral design. You'll learn the "how and why” behind some traditional techniques, balanced with innovative techniques that we love and that compliment the Ponderosa & Thyme approach to floral design!

Basics of Floral Design: A Focus on Handheld Flowers (Wed/Thu) - $1400 USD

One of our most popular topics, handheld flowers are a great place to start exploring your artistic voice in floral design. Whether you want to design something simple with flowers from your garden or create a stunning bridal bouquet, hand held flowers are a fun and flexible way to experiment with color, texture and shape. You will gain a deeper understanding of floral design as we discuss the value of flowers and we’ll share our practical tips and tricks for defining your personal brand from both the strategic and artistic perspective, to help you identify your unique creative voice.

Basics of Floral Design: Entertaining with Florals (Fri) - $800 USD

Join us for a one-day intensive all about the wonderful world of event floral design!  We believe everyone can incorporate florals in a practical and beautiful way for any kind of event, and during this class we will teach you how! We will learn about the different floristry roles in larger events, and together we will create beautiful tablescapes and floral arches to be enjoyed at our community dinner together at the end of the day.


- AUTUMN INTENSIVES (November 4-8)


We have designed these sessions to compliment each other, covering a wide-range of floral designs, from table arrangements to bridal bouquets. We value both old school and new school techniques, and look forward to helping you develop a strong foundation in the art of floral design that will support your journey no matter where your flower adventures may take you. These intensives are designed for a wide range of people, from those with no prior experience in floral design to florists with a few years under their belt.

Basic Art of Floral Design
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Morning coffee, tea and snack

Snacks and refreshments throughout the day

Community Dinner (Optional for any intensive guests for the week)


Floral demonstrations and hands-on instruction with Katie Davis in a small classroom setting

Hands-on Sessions

Thematic Lectures and exercises

Group discussions

Ponderosa Classroom Online Facebook group to network and stay connected

One Year membership to the Ponderosa Classroom Online platform


Welcome gift

Workbook - includes all recipes, step-by-step instructions, and discussions overviews

Beautiful vessels used in sessions

All flowers and supplies


Professional headshot

Access to the Guest Gallery for portfolio, website, and social media use:

   - Candid and editorial shots that capture your Ponderosa Classroom experience


Group Rate on lodging at The Grand Hotel



(Included with purchase of two or more Intensives)

- Ponderosa Apron

- Floral knife

- Floral Clippers

- Ribbon scissors

- Kenzen

- Rose Glove



9:30 AM | Welcome and introductions with coffee and tea

Morning meditation

Lecture | Setting up your Studio - What is in a floral studio space? We will discuss all of the necessary elements of a floral studio for your own personal floral practice!

We will cover:

- Space and equipment

- Tool and supplies

- Flower care, preparation, and storage

Lunch (on your own)

Lecture | Basic Floral Techniques - Discussion and demonstrations of wiring, taping, gluing techniques, and applications.

Hands-on Session |  Personal Flowers - Everything you need to know about creating wearable floral.

We will cover:

- Boutonnieres

- Corsage

- Floral Crown

5:00 PM | End of day (dinner on your own)


9:30 AM | Coffee, tea and conversation

Morning meditation

Lecture and Exercise |  Capturing your Work - It's important to know how to capture and document your designs. We will discuss photography basics with a focus on phone photography.

Lecture | Creating Frameworks - Discussion and demonstrations of various traditional framework techniques, including:

- Flower Frog/Kenzan

- Chicken Wire, Pillows and Eggs

- Water Tubes

- Floral Foam*

Lunch (on your own)

Demonstration | Table Centerpiece with Chicken Wire

Hands-on Session | Table Centerpiece with Chicken Wire

5:00 PM | End of day  (dinner on your own)


9:30 AM | Coffee, tea and conversation

Morning meditation

Lecture | The Value of Flowers - What is an arrangement worth? How do florists price arrangements? We will discuss the value of flowers, and the impact of pricing on the local market.

Hands-on Session and Exercise | Small Arrangement with Pricing Exercise

Lunch (on your own)

Demonstration | European Hand-Tied Market Bouquet

Hands-on Session |  European Hand-Tied Market Bouquet

5:00  PM | End of day (dinner on your own)


9:30 AM | Coffee, tea and conversation

Morning meditation

Lecture | What is Your Personal Brand - How do you communicate your style and the type of florals you want to create? We will discuss how to develop and illustrate your personal brand in your portfolio and social media to attract the right people.

Lecture | Working with Clients - No matter what you do you with flowers, you will likely have to work with a "client" at some point. We will give you our best advise on how to work with a variety of clients using florals as an example, covering topics like: What you should (and shouldn't!) promise to clients in order provide you the most flexibility to deliver a final product your clients will be happy with, and that you can be proud of.

Lunch (on your own)

Demonstration | Garden Style “Gathered” Bridal Bouquets

Hands-on Session | Garden Style “Gathered” Bridal Bouquets

5:00 PM | End of day (dinner on your own)


9:30 AM | Coffee, tea and conversation

Morning meditation

Lecture | Events & Weddings- Discussion on real weddings and events, and the different roles within floristry.

We will cover:

- Budget Friendly Design Alternatives (minimalist table arrangements, focal pieces, bridesmaid bouquet alternatives, etc.)

- Minimalist Designs & Styling

- Understanding “the brief” - How freelancers interpret a standard brief describing the florals for a whole event

Lunch (on your own)

Group Hands-on Session | Creating the Table -In a group, you will arrange and style a table setting according to a brief providing by “the client”.

We will cover:

- Minimal design: “Ikebana” style table arrangements

- Simple & elegant Table Styling

Demonstration | Floral Arches

Group Hands-on Session | Creating Romantic Floral Arches


* There are three sessions across the week. You are welcome to attend any or all as you wish. All guests are welcome to the community dinner on Friday, whether or not you signed up for the friday session.

**A Note about Floral Foam: although we try to avoid using it on a regular basis, it’s important to know when Floral Foam will likely be necessary, and how to use and dispose of it properly.


We are so excited to invite you to our beautiful hometown of Salem, Oregon! The Ponderosa Classroom is located in the heart of downtown Salem, an hour south of Portland, in the center of the Willamette Valley wine country. There is public transportation available, but we recommend renting a car in Portland so you can explore the area if you’d like. 


125 Liberty Street, Ste. 200, Salem, OR 97301


393 State Street, Ste. 200, Salem OR 97301


International | Portland International Airport (PDX)

Regional | Eugene Airport (EUG)


Regional | Salem Station

Local | Cherriots (Salem-Keizer Mass Transit)


Yellow Cab | (503) 362-2411




While accommodations for the week are not included, guests will be invited to book a room in The Grand Hotel for a special group rate, located just two blocks from the Ponderosa Classroom.



800-3200 USD

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